The words we live by

Our core values shape our business and our relationships, and everyone here at Start.ca plays an important role in bringing them to life, each and every day. 

We believe that telecommunications should be simple, friendly, and affordable.

Friendly

Kind, respectful and ready to make you smile. 

Honest

Holding ourselves to high moral standards and doing things the right way. 

Reliable

Always there and ready to help. 

Smart

Seeing things differently and finding
creative solutions.
 

Forward

Always trying new things and making
them better.
 

Involved

Supporting local initiatives and being part of the community. 

It began with a friendship.

“What happens when you treat everyone with respect? One thing you get is friendliness, and a diverse group of people that love doing what they do.”

In 1995, Peter and Darryl – two friends from college – began building a business in a spare bedroom. But they didn’t want to create just another technology company – they wanted to create a people company. Today, that’s exactly what we are.

It all boils down to making sure everyone has a positive experience. We’re growing quickly, thanks to customers like you. But our core values and what we believe in won’t change – we’ll always give you fast, friendly service. And here you thought we were just an internet company.

President & Chief Executive Officer Pete and Chief Data Officer Darryl posing for the camera

We're proud to call London our home.

We're rooted in the Forest City and we're dedicated to being an important part of this vibrant community for years to come.

When we think of London, we think of home. Of growth. Of opportunity. London is the energy of a blossoming small business, an expanding industrial base, and of course, an innovative technology sector. And it all begins with people. We started in London over 20 years ago and it’s where we intend to stay for years to come. Welcome home.

We keep good company.

We are members of these respected organizations.

Better Business Bureau

We treat all of our customers fairly. Our BBB membership puts our track record of customer satisfaction online.

TechAlliance of Southwestern Ontario

TechAlliance supports the growing tech community in Southwestern Ontario.

London Chamber of Commerce

The Chamber of Commerce encourages both personal and economic growth in London.

Canadian Network Operators Consortium

Our membership helps us influence the development of public policy in Canadian communication services.

Canadian Federation of Independent Business

The CFIB gives us a voice in government issues that affect our industry.

Company Culture

We take great pride in a workplace that is not only dynamic and innovative, but also fun and inclusive. We understand that a happy and motivated team is a productive one, so we invest in creating an environment where everyone feels like they belong. It's not just about getting the job done – it's about enjoying the ride together!

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